THE BRAND
Howtowear is a project born in Italy, near Milan, from passion for fashion and tailoring world.
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​Every product is handmade, with particular importance gave to tailored details.
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The aim of Howtowear is to create timeless clothes, in continuous evolution, bringing an essential piece in every closet.
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The concept of "How to wear" wants to give a help to every client to have a conscious approach in buying clothes; everyone should have an idea about "how I will use this piece in my closet".
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The aim is to propose ideas in styling or advices about how to match every single piece.
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SUSTAINABILITY
The process follows the slow-fashion principle, aiming to quality rather than quantity, giving clothes longer life and avoiding the environmental impact typical of fast fashion.
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Every processing phase, from fabbrica research to realization works at km0, giving a sustainable approach to the entire process.
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Fabrics are waste material from big companies or production remains.
giving them a new life.
This allow to every product to have a unique design and available only in small quantity avoiding an overproduction.